The Hidden Costs of Dirty Data
- Caitlin Stevens
- Jul 24, 2025
- 2 min read
Updated: Aug 12, 2025
Is your team frustrated by duplicate leads, inaccurate reports, or clumsy manual cleanups in Salesforce? You’re not alone; bad CRM data is a silent revenue killer for countless businesses.
The Hidden Costs of Dirty Data
Poor data quality costs organizations an average of $12.9 million per year, with the U.S. economy overall losing up to $3.1 trillion annually due to bad data.
Businesses can lose 15–25% of their annual revenue due to poor data quality.
Employees waste up to 50% of their time correcting and verifying inaccurate data.
Sales representatives spend about 27% of their time dealing with bad data instead of selling.
Duplicate records affect 92% of businesses, with 10–30% of sales leads often being duplicates, causing inefficiency, inaccurate pipeline reporting, and wasted resources.
Bad CRM data leads to inaccurate forecasting and diminished trust in sales and marketing reports, impacting decision-making and revenue.
Industry studies show that poor data hygiene can cost companies millions annually in lost revenue and productivity.
How a Clean Salesforce Changes Everything
Accurate reporting for confident business decisions
Streamlined sales processes—fewer “false” leads and duplicate efforts
Improved marketing ROI by targeting real, active contacts
Better customer experience through complete and updated profiles
Quick Wins: Steps to Cleaner Data
Deduplicate records regularly
Standardize data entry formats
Set up validation rules and missing field reports to catch insufficient data early
Audit field usage and remove unused or outdated fields
Ready for Reliable Salesforce Data?
Our specialized data cleaning service helps you reclaim confidence in your CRM, delivering fast, precise results and sustainable hygiene practices.
Reach out to schedule a free consultation today and take the first step toward functional, reliable data.
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